In, 1935 Julia and Rubin Hanan started selling steaks covered in Black Magic. Affectionately known as Mis’ Rubin’s Seasoninings, their steak rub became a cornerstone of the community.
For decades, Penny Profit in Alabama was the only place that sold Black Magic. Now, these bottles let you in on a local secret to grilling the best steaks around or, as Julia used to say, “the best steaks this side of heaven.”
Black Magic is a savoury dry rub that is made for the grill.
The unique spice blend delivers it’s one of a kind taste by enhancing the natural flavours of meat.
The spices work their magic best when applied generously (don’t be shy, you won’t overdo it) to any of your cook out favourites like steak, ribs, burgers, pork, and wild game.