BBQ Rubs And Their Flavour Profiles

When it comes to BBQ, there are endless possibilities when it comes to flavouring your meat. There are a variety of BBQ rubs available from the BBQ Company, each with its own unique flavour profile. When choosing a rub for your next BBQ, it's important to consider what kind of flavours you and your guests prefer. Each type of rub will have its own unique flavour profile that can enhance the taste of your food. 

BBQ Seasoning

There are endless possibilities when it comes to BBQ rubs and their flavour profiles. The key is to find the right rub that suits your personal taste. There are four main types of BBQ rubs: sweet, savoury, smoky, and spicy. Each type is popular in specific regions.

Here are some of the most popular BBQ rubs Australia has to offer and their corresponding flavour profiles:


This Classic rub is perfect for those who want to be transported back to a classic southern BBQ picnic. It has paprika, dehydrated garlic and onion, green bell pepper powder (to compliment the paprika), molasses and sugars. It's got just enough of that muted sweetness and the needed mild kick for a classic taste.


Heath Riles BBQ Cherry Rub gives a Sweet Heat. This rub is perfect for those who like a little bit of sweetness and heat in their BBQ. It contains the traditional mix of dehydrated garlic and paprika, with the addition of the cherry flavour. For perfect colour and fruity scent that develops from the minute this rub is applied to the time it is ready to be served.


Killer Hogs Steak Rub is a great steak seasoning. It is a commonly used rub for southern BBQs. Wonderful on Steak, but can be rubbed on a Brisket. It has high notes of Worcestershire and low, muted, sweet notes.

It is popular in BBQ competitions as well. Take home the title of BBQ King with this rub. It provides a tangy and sweet flavour with notes of spice. You'll be impressing your friends and family in no time (or the time it takes to cook the meat)! 


If you're looking for a BBQ seasoning that will give your food a real cowboy flavour, then you'll want to check out our supply of Myron Mixon Butter Bite Steak Seasoning.

This buttery BBQ rub is good for brisket, pork, and chicken, but is ideal for Steak. It's also great for the rare vegetable if you choose to add that to your BBQ.


Everyone will be asking for seconds with this one! This BBQ rub adds just the right amount of flavour to your grilled meats. Whether you're cooking up a steak, chicken, or brisket, we have a BBQ rub that will complement your dish perfectly. It has paprika undertones and a strong Apple-based smokiness.

About BBQ: 

The rise of American BBQ has been steadily increasing for the past few years. Unique for its low and slow style of cooking flavourful meat. Native Americans were the originators of the earlier BBQ methods in America, later these traditions were adopted by the settlements they dealt with when it came to commerce and diplomatic relations. 

The earliest recorded American BBQ dates back to the 1600s. The word BBQ is thought to come from the Spanish term "Barbacoa" which means "to slow cook meat over an open fire".

Later, the style of that early BBQ merged with European traditions of cooking, using enclosed metal pots or grill structure substitutes instead of the elevated wooden methods of the Native population. Although, wood maintained its place in American BBQ due to its ability to add substantial flavour to BBQ meat. 

Colonists and those they forced over from Africa adopted the practice from the native population widely and added rubs and sauces. Many of these rubs and marinade sauce combinations persist to this day. The migration history is reflected in the sauces, like the South Carolina penchant for adding Mustard in their marinades, which came from the German taste for the sauce. 

However, the type of wood chunks used also depends on the geographic area. For example, mesquite is commonly used in Texas, whereas peach and apple woods are popular in the Carolinas.

BBQ Seasoning From The Barbecue Company

We have a huge range of BBQ seasoning available. Browse our BBQ rubs and be part of this great tradition! If you need any help picking a BBQ rub, don’t hesitate to get in touch! Contact us and our friendly staff will be happy to assist you.